For those of you who haven’t heard, there is a new craze sweeping the nation. It’s a little book entitled The Secret. It’s on the bestseller list of Amazon.com, right along with Harry Potter and the Deathly Hallows. Three of the four customer reviews describe it as “Life Changing”, “Excellent”, and “A HUGE SUCCESS!”. Here’s how the book describes itself on the site:
“Fragments of a Great Secret have been found in the oral traditions, in literature, in religions and philosophies throughout the centuries. For the first time, all the pieces of The Secret come together in an incredible revelation that will be life-transforming for all who experience it.
“In this book, you’ll learn how to use The Secret in every aspect of your life — money, health, relationships, happiness, and in every interaction you have in the world. You’ll begin to understand the hidden, untapped power that’s within you, and this revelation can bring joy to every aspect of your life.”
Sounds like a blast so far, right? Not so fast. Don’t go blowing your $14.99 on it just this second. Some of you might already be wary, thinking perhaps that The Secret sounds suspiciously like an annoying self-help book. I can assure you, it’s much more than that. If you scan down the Amazon “Customer Discussion” section, you will find many interesting discussion subject headings, my favorite of which is “This book is not just objectively wrong…it is DEPRAVED”.
That might not be totally fair; after all, the book has at its base an idea that is worth considering — the powers of attitude, positive thinking, etc. That being said, some of the logical assertions of the book are objectively wrong, and others seem borderline depraved. The Secret is by far the worst book I’ve read this year, and probably in the top 5 for worst books I’ve ever read (I’m not planning on posting such a list for a while, but it would probably include The Awakening and Wuthering Heights.). To be fair, I haven’t even finished reading it, but I’ve certainly read enough to pick apart its fallacious premises and unhealthy attitudes. Let’s get started then, shall we?
5. Somehow, when you combine Keirkegaard and D’Zmura, the sum is even worse than its component parts.
The book’s basic premise is the “Law of Attraction” — basically, your thoughts are a physical force in the universe that attract positive and negative things to you in a way analogous to gravity. The book informs us that “thoughts become things”, and that whatever we think about, positive or negative, is what will eventually befall us. It tells us that “thoughts create and define our universe”, basically interpreting the ideas of Soren Kierkegaard, who tells us that “truth is subjectivity”, in a very literal, pragmatic, and ridiculous way. I mean, I thought Kierkegaard was taking things too far, but even he never said anything like our thoughts become things. I mean, really, our thoughts become things? What about children who are afraid that a great and terrible monster is going to come out of their closet and attack them in the night? There are children who really fear such things, and focus a great deal of thought on them. How many of these children have actually been attacked by something that came out of their closet? How many of them have been attacked at all? I would think if the Law of Attraction really made our thoughts become things, there would be a higher correlation between fear of the bogeyman and bad occurrences, such as actual attacks (be it by monsters, or even people). As far as I can tell, no such correlation exists, although I doubt there have been any studies performed on the matter. While I have no mass data, I can use myself as an example. When I was young, I was very consistently afraid of dark basements. Nothing tragic or terrifying has ever happened to me in a basement.
The D’Zmura half of the comparison makes reference to an Elementary Acting class I took in which the professor consistently told us to do things like “Feel Feelings”. The second chapter of the book focuses primarily on feelings, giving us such brilliant quotes as this one:
“It’s really so simple. [ask yourself] ‘What am I attracting right now?’ Well, how do you feel? ‘I feel good.’ Well good, keep doing that” (32).
I found one quote that was particularly D’Zmurian, that reads thus:
“If you’re not feeling as good as you’d like to focus on feeling your feelings inside and purposefully lift them” (35). Isn’t that just profound? It’s as if I were to ask you to think your thoughts, or to breathe your breath. Really focus on doing that, and you can accomplish anything.
Kierkegaard had questionable ideas, stated really intelligently. D’Zmura had a relatively simple, interesting subject to teach, and her delivery was ridiculous. Combine the two, and you get questionable ideas, delivered ridiculously. Perhaps now you’re starting to get a feel for the book.
4. It has all of the endearing qualities of a used car salesman.
In my experience, anything that promises to solve all of life’s problems with one simple strategem or purchase screams: “Rip off! Rip off! Stay away!” The Secret is one such thing. It’s motives and intentions seemed less than honorable from the get go, as one can see from this quote in the first chapter:
“Why do you think that 1 percent of the [world's] population earns around 96 percent of all the money that’s being earned? Do you think that’s an accidnt? It’s designed that way. They understand something. They understand The Secret, and now you are being introduced to The Secret” (6).
First of all, a book that is supposed to help people achieve happiness makes an immediate appeal to money. That leads me to believe that it has its priorities somewhat out of wack. Secondly, I’m pretty sure that the richest 1 percent of the population did not come into their wealth in some uniform way. Some of them were born into their wealth, others worked their asses off for it, others likely engaged in dishonest practices like insider trading or screwing over business partners. I don’t think it comes down to a factor as simple as positive thinking.
Allow me to be somewhat skeptical when a book promises the world to everyone in the planet who buys their book. If the book is really all it claims to be, judging by the current book sales I would expect there to be a massive redistribution of wealth in the US over the next 5 years. The wealth will move from the hands of our top 5 percent and into the hands of the millions of readers of The Secret. Hey, then all the socialists will be able to quit complaining about the absurd disparity between the rich and the poor in our country. Something tells me that’s not gonna happen, though.
If you ever thought to yourself while watching a television infomercial, “Wow! This is real entertainment! I wish I could have this in book form, so that I could spend hours poring over it!”, then this book is for you. I’m assuming most of my readers have never thought this, however, and so I would advise most people to stay away from this book. Seriously, this book is the literary equivalent of the guy from tv informercials dressed in the question mark clothing (you know — the one who looks like the cartoon from the Krazy Kaplan fireworks Billboards?) who tells you how to scam free money from the US government. As times amusing in its ridiculousness, at times almost frightening, this book is a triumph of commercial absurdity.
3. Its prose leaves much to be desired.
While it may run well as an infomercial, the book fails utterly as a persuasive work. As I learned in my high school English class, the Aristotelian method of rhetoric tells us we need three elements to make a strong argument — ethos, pathos, and logos. The Secret has a great deal of pathos! It accomplishes this by ending a disproportionate number of its sentences with exclamation points! I fear, however, that the book is somewhat lacking in the other two categories. At first glance, the book appears to have ethos, which is another name for credibility. Really, what the book has is self-indulgence. The book is constantly quoting people to reiterate its points; it probably averages about two quotes per page. However, after reading a good twenty pages or so, you begin to notice that the book is just quoting the same handful of people over and over again, and none of the people are anyone you’ve ever heard of. For all we know these people could have been paid by the author of the book to say what she wanted them to say. For example, Bob Proctor is quoted 8 times in the first chapter alone. What do I care what Bob Proctor thinks? I’ve never heard of him. He has no qualifying credentials that I am aware of. The quotes from real historical figures are given with no context, so I can only assume that they are taken out of context. Take, for example, this quote from Winston Churchill: “You create your own universe as you go along” (36). He could be talking about anything; he could even have been talking to someone he thought was crazy. I seriously doubt he was trying to make a case for the Law of Attraction. The book even quotes its own introduction as a positive review on its back cover! Basically, if you trust unquestioningly in the authority of the book, it has great ethos, because it constantly quotes and refers to itself. If you want appeals to real trusted or proven authority, however, it is sorely lacking.
As for logos, well…I will illustrate my point by picking apart one of The Secret’s “logical” arguments, which compares the Law of Attraction to the Law of Gravity:
“Just like the law of gravity, the law of attraction never slips up. You don’t see pigs flying because the law of gravity made a mistake and forgot to apply to pigs that day. Likewise, there are no exclusions to the law of attraction. If something came, you drew it, with prolonged thought. The law of attraction is precise” (36).
Here’s the problem: The Law of Gravity has been proven by quantifiable observations. Gravity is a physical force we can measure; that is how we know that the moon’s gravity is only a sixth of the earth’s, and so on. We can drop objects and identify their downward acceleration at approximately 9.8 m/s2, and we can observe the same effects over and over again. There is no way that if the Law of Attraction were tested in a lab or natural setting that it would produce consistent, quantifiable results. I like the train of thinking established in this example however. Let me try it out for the Law of Curtis:
“The law of Curtis states that Curtis is awesome. The law is consistent and precise, like the law of entropy. You don’t see chemical reactants moving toward more ordered states because the law of entropy forgot to come to work that day. Likewise, Curtis is always awesome. There are no exclusions to the Law of Curtis. If you see Curtis, he is awesome. The Law of Curtis is precise.”
If you believe that, then don’t read The Secret. I don’t want people as impressionable as you to get those kind of ideas into their heads.
2. Its attitudes are unrealistic, even dangerous.
The gist of what I want to say here lies in the fact that the book not only attributes all of life’s successes to positive thinking, but also claims the converse, that all negative experiences can be attributed to negative thoughts. It sums its perspective up best with the following statement:
“Often when people first hear this part of the Secret they recall events in history where masses of lives were lost, and they find it incomprehensible that so many people could have attracted themselves to the event. By the law of attraction, they had to be on the same frequency of the event. It doesn’t necessarily mean they thought of that exact event, but the frequency of their thoughts matched the frequency of the event” (28).
Is it just me, or is this passage basically blaming the holocaust on the negative thinking of the Jews? The argument could easily be made that this passage is blaming the negative thoughts of Africans for slavery. I’m not sure that Jews or black people would be very happy about this (in fact, I’m not sure why Oprah endorses it). I think reducing the causes of human history’s great tragedies to the powers negative thinking is not only ridiculous, but dangerous. We study events the holocaust in school so that we can learn from the mistakes of our past and make sure they never happen again. According to The Secret, studying the holocaust in school would attune our thougts to negative frequencuies, ensuring that further tragedies of a similar magnitude would occur over and over until we changed our thoughts. Basically, the logic found in The Secret would tell us that we should forget the Holocaust, and put it out of our minds forever, because its negativity will only attract bad things to us. While I am not necessarily a proponent of dwelling on prior bad experiences, or being miserable over them, I’m pretty sure that there is a healthy extent to which we can think about the tragedies or mistakes of the past that allows us to learn and positively construct the future. Negative things happen in life; we aren’t going to change that. However, we sometimes need to think about negative things in order to come up with solutions, or to appreciate the positives. Basically, the gist of my point is that I don’t believe the negative thinking of the Jews was to blame for the Holocaust. Maybe I’m just old-fashioned that way.
1. It’s just plain wrong.
The premises in the book can be disproved logically, empirically, and even scientifically (although I can’t imagine there are too many scientists out there chomping at the bit to set up experiments that test whether our thoughts become things). To be fair, if I didn’t think the book was a rip-off moneymaking scheme, I might concede that it starts off with good intentions. I do think that positive attitudes and positive thinking can have profound influences in our lives, influences that extend into the realms of our health, relationships, and professional successes. The Mozart effect has been linked to positive mood, and associated brain activity in the right frontal lobe of our brain. I would be very interested to read scientific journal articles (or even a book by someone like Richard Dawkins) about such a subject. But I would expect such a book or article to have some manner of data, internal consistency, and logical coherence. This book (or at least, the first 70 pages or so that I have read) seems to lack all of these things.
Most of the distinctions between positive and negative thinking in The Secret hinge on syntax and intricacies the English language, elements that might not even exist in non-Latin based languages. Also, the base premise of the book seems to be founded on a causatio-correlation fallacy. Yes, positive thoughts tend to accompany positive occurences, and likewise with negative thoughts. But that doesn’t mean that thoughts actually cause the occurences. If anything, experience tells me it’s the other way around. For instance, if Law of Attraction were true, I would never recover from being ill. This is because whenever I get ill, I tend to think, “Man, it really sucks to be sick. I hate being sick so much. I can’t wait to stop being sick.” Since the law of attraction is oblivious to negatives, and it doesn’t notice my aversion to the sickness, but rather only acknowledges the fact that I am thinking about sickness, more and more diseases should be attracted to me at every instant that I am having these thoughts. Yet, somehow, every time I get sick, I manage to recover. One might point to the fact that when I take medicine, I believe the medicine is going to make me better, and those positive thoughts bring recovery. However, one could also point to the fact that medicine is generally the product of years of research that has been proven at the molecular and clinical level. While thoughts may play a role in shaping our reality, I think our reality (in the physical, tangible sense) plays just as big of a role.
You may be saying to yourself, “So it’s wrong. So what? Why is that important enough to be number 1 on this top 5 list?” Here’s my reasoning on that. Being wrong in itself is not that serious of an offense. We are all wrong from time to time. For instance, I was wrong when I left Hagrid off my first “Top 5 Harry Potter Characters” list. It happens. We all make mistakes, so that we can learn from them, move on, and grow as people. However, it can be quite a problem when someone is wrong about something, and somehow efficiently convinces others that he is right about that thing. If you recall, in my post about the “Top 5 Things that Suck about America”, I bemoaned the exploits of christian fundamentalists who try to convince us to hate homosexuals, and the efforts of Anne Coulter, who has published a best-selling book telling us we should dismiss the biological theory of natural selection. That is because I fear the consequences of what will happen to our society if we build our cultural and moral pillars on the foundation of fallacious premises, particularly those based in prejudice or hate. Untruths, particularly those that lead to scary attitudes such as those expressed in Reason #2, misplace our common notions of moral subjects such as accountability, and hinder our ability to progress as a society. When I hear that millions of people are buying books like The Secret, or Anne Coulter’s Godless, I cry a little inside. Maybe those negative thoughts are causing more and more people to buy the books. Then again, maybe they aren’t.
Well, that wraps up today’s Top 5. And it’s about time. I guess you might have thanked me for saving you the time you would have spent reading The Secret, if I hadn’t used up so much of your time with this ridiculously long blog post. All I can say is, if you come to a crossroad in the next few days, and you’re unsure which best-selling book to buy yourself, go for Harry Potter and the Deathly Hallows. I can’t possibly see how JK Rowling could screw that book up any worse than The Secret. See you Friday. Tootles.